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Niseko Draws In Foreign Development- Billionaires from across Asia

Niseko Draws In Foreign Development- Billionaires from across Asia are investing in projects and second-homes in Niseko

Niseko has been notorious worldwide for its endless powder, stunning views, and unique culture. Yet in recent years, it has become well known for its investment opportunities too.

Therefore it is no surprise that property giants such as YTL Corp and wealthy individuals like Francis Yeoh have sought out this wintery paradise as an ideal location for their next venture.

And as a result, an almost cosmopolitan atmosphere has arisen with new shops, bars, restaurants, and luxury stores springing up to cater to this new breed of tourist.

New foreign and local developments in Niseko

LOFT Niseko was listed in a Forbes article as one of the most luxurious rentals in Asia. With prices beginning around $5,000 a night.

A measure of Niseko’s success is in the fact that Ritz-Carlton Reserve and a W Hotel are set to open in 2020 and 2021 - the epitome of luxury.

In fact, billionaires across Asia are flocking to this attractive resort. With Richard Li’s Pacific Century Premium Developments set to open Park Hyatt this year; such developments where condos are priced between $900,000 and $10 million.

As well as Red Bull heir Chalerm Yoovidhya building his own personal “Red Bull House” and Japanese company, Kamori Kanko, a planned 148-unit hotel for the area.

Although this doesn’t mean that the mega rich dominate over the resort of Niseko. Affordable, mid-range developments such as Snow Dogs outside of the central areas of the resort provide a range of choice to those looking to invest.

The influx of luxury hoteliers and accommodation can only be a good thing for the development of the property market of this up and coming resort.

Luxury culture has arrived in Niseko

Of course, with the development of luxury accommodation – the high-life culture has followed. Throughout the resort town you will find access to shops, bars, and restaurants in abundance.

Choose from a selection of Michelin star restaurants in traditional Japanese style as well as Western cuisine - this resort caters to all. As an example, Bang, A Bu Cha 2nd, and Ezo Seafood all boast of exquisite food, private onsens, ski-in-ski-out, and premium concierge services, just ask Vogue. You’re not limited on after ski activities either, with a full range of ski-in, ski-out apres bars in the resort town.

Luxury stores are following the money too. The central square is complete with enough big name brands to warrant the title of “Aspen of Asia”. With planned projects and stores to follow there in the coming years too.

Indeed, a developer from Hong Kong is reportedly planning to develop another main street to the resort with 80 shops and more than 250 apartments and hotel residences… more is yet to come!

Of course, Niseko still has much to offer to all. In the quieter in the areas of the resort it is still possible to find the charming local shops and restaurants that give this resort its uniquely Japanese appeal.

The stats - what do they say about investment?

It’s obvious from some of the investments we have mentioned here that money is drawn to Niseko, and that the property market is booming in this popular ski town.

Tourism figures showed that international visitor arrivals have been increasing 12.5% year on year, with 2017 reaching its highest levels yet at 6.9million.

In fact, in its Niseko Property Market Update 2018 report, the company stated that the average price for a condo had soared 25%, compared to the previous year, and that current projects for sale are set to top US$1 billion.

The price of land along a major street in the Niseko Resort had risen 88% compared to the same period last year – making it the fastest-appreciating land in the country.

The stats speak for themselves - Niseko is the next big powerhouse to the ski resort world.


If you’re searching for a place to call your second home then look no further than Niseko. Whether it’s a luxury 7 bed condo you’re looking for complete with million dollar price tag, or simply an all-year retreat for your family - Niseko has something for everyone.

With every new year, investment is rising in this resort. And with the perfect combination of powder skiing and exclusive luxury – you wouldn’t want to miss out.

Talk to Snow Dogs today to discuss investing in your next property.


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