top of page

Invest in Niseko's Property Market - A Wise Decision

Updated: Feb 23

A premier ski destination attracting visitors from all over the world


Niseko, located in Japan, has long been a premier ski destination, attracting visitors from all over the world. Over the past five years, the region has seen a significant increase in property prices, with building costs increasing by over 30% and land prices doubling.


Current Property Prices in Niseko

Despite the increase in building costs of over 30% and land prices more than doubling, the sale price of apartments and chalets in Niseko has remained steady. The current average property price in the area is just over 12,350 USD per square meter, representing a 30% drop on the pre-pandemic price of approx. 15,500 USD per square meter. It's important to note that this discount is solely due to the weak yen, as the JPY price per m2 has remained solid even with the aftermath of the pandemic. Nevertheless, experts predict that the current prices will not last long, making it an opportune time for savvy investors to seize the moment.




Potential for Growth in Niseko

Furthermore, Niseko's potential for growth is hard to ignore even with the challenges presented by the rising cost of construction, tycoons, big property companies and clever investors from around Asia are still investing heavily in Niseko. This is due to the fact that, when compared to other branded ski resorts around the world, Niseko is still relatively affordable. This presents a significant growth opportunity for property professionals who see the potential for increased demand in the future, especially as it is the only true international ski destination in Asia with a huge pool of future skiers and buyers.


Investing in Niseko's Property Market

Investing in Niseko's property market at this time could prove to be a wise decision, as prices are likely to increase significantly in the coming years. As existing properties are sold, the market is expected to catch up with the rise in building and land costs, leading to a sharp increase in property prices. In other words, as the market begins to stabilize, those who wait may miss out on this investment opportunity, leading to regret in the future.


Niseko's Future Outlook - Seize the Moment

Niseko's reputation as a premier ski destination is unlikely to wane any time soon, and with the upcoming Winter Olympics being hosted in Japan, the demand for ski properties in the region is expected to increase even further. As a result, purchasing property in Niseko now may be a wise investment decision, particularly for those looking to take advantage of the post-pandemic lull in property price increases.

Government Support for Tourism in Niseko

In addition to the natural attractions and increasing demand for ski properties, the Japanese government is also supporting tourism in Niseko through significant investments in infrastructure. The government has made it a priority to achieve its goal of welcoming 60 million tourists to the country by 2030, and Niseko is a key destination in this effort.


This support is evident in the development of new transport links, including the planned expansion of New Chitose Airport and the high-speed rail link from Tokyo all the way to Sapporo with a stop at Kutchen town just outside Niseko. The government has also invested heavily in improving local infrastructure, such as roadways, bridges, and power grids, to support the region's growth and expansion.

The focus on quality tourism is another key aspect of the government's plan, which aligns with Niseko's reputation as a high-end ski destination. This approach aims to attract visitors who will stay longer and spend more money in the area, ultimately benefiting the local economy.

The government's investment in Niseko's infrastructure and promotion of quality tourism further strengthens the potential for growth in the region's property market. Investors who take advantage of the current opportunity to purchase property in Niseko may benefit not only from the region's natural beauty and increasing demand but also from the support and investment of the Japanese government.


Conclusion - A Wise Investment Opportunity in Niseko

In conclusion, investing in the property market in Niseko, Japan, can be a smart decision for those seeking growth potential. Despite the rising costs of construction and land prices, Niseko remains an attractive destination for investors, with the current property prices representing a 30% discount from pre-pandemic levels. Additionally, the government's commitment to improving infrastructure and its target of 60 million tourists by 2030 highlights the region's potential for growth and future demand for ski properties.


As the only true international ski destination in Asia, Niseko's reputation is unlikely to wane, and with the upcoming Winter Olympics in Japan, the demand for ski properties in the region is expected to increase further. It's important to note that prices are expected to increase significantly in the coming years, so investing now may offer significant returns in the future.


Ultimately, investors who seize the moment and take advantage of the post-pandemic lull in property prices may benefit from a sharp increase in property prices as the market stabilizes. Waiting too long may lead to missed opportunities and regret in the future. With the region's strong reputation as a premier ski destination and government support for quality tourism, Niseko's property market presents a compelling investment opportunity.

JNW Properties is a real estate company specializing in ski-in properties in Niseko, Japan. Our Snowdog Village project is a luxurious development consisting of modern apartments with stunning views of Mount Yotei. You can purchase ski-in apartment properties starting at 520,000 USD, providing an excellent investment opportunity in one of the world's most sought-after ski destinations.




Jo Lodder is a trail runner, business leader, and philanthropist. He's the co-founder of JNW Asia, a property marketing company based in Hong Kong focused on Niseko projects, and a master agent of SnowDog, a hospitality brand. He's also embarking on the Run for Freedom challenge to raise money for charity. With a passion for helping others and a drive for success, Jo inspires through his love of adventure and entrepreneurship.


Donate to my challenge "Run for Freedom" HK5Trails

www.jolodder.com/runforfreedom


Jo's quote today

" Skiing is not just fun, it's also great for your health and happiness."


Follow Our Businesses:

JNW Properties: www.jnwasia.com

SnowDog Village: www.snowdogniseko.com

SnowDog Chalets: www.snowdogchaletsniseko.com

Raku Ichi Residences: www.rakuichiniseko.com


Follow me:

LinkedIn: https://www.linkedin.com/in/jo-lodder/

Blog: https://www.jolodder.com/

Instagram: www.instagram.com/runforfreedomhk/

Facebook: https://www.facebook.com/jo.lodder1

Running - this is my training blog Strava: www.strava.com/athletes/jo_lodder

43 views0 comments
bottom of page